Most homeowners have an emotional attachment to their property, which can cloud their judgment when it comes to pricing it for sale. However, setting the right asking price is crucial if you want to attract buyers and sell quickly. Price it too high, and you'll turn many prospects away. Price it too low, and you'll likely leave money on the table.

So how do you find that pricing sweet spot? Here are some expert tips:

1. Get a professional estimate first. Before anything else, obtain a credible estimate of your home's value from a reputable real estate website or agent. This will give you a general pricing ballpark to start from.

2. Analyze recent comparable sales. The next step is careful research into similar homes (known as "comps") that have recently sold in your area. Look at properties with a similar age, size, condition, location and features. The sale prices of the most comparable homes will help you zero in on an appropriate asking price for your listing.

3. Consider your competition. What are other sellers asking for homes like yours currently on the market? While you don't want to simply match their pricing, those listings provide another data point in determining an optimal price position.

4. Aim for the highest price that still attracts showings. With all the data in hand, your goal should be to list at the highest possible price without deterring buyers. Going just a touch lower than the very highest comps can increase your odds of offers. But price too high, and you'll scare off prospects.

The key is finding the sweet spot - the price point that generates strong interest and foot traffic. That's where guidance from an your experienced JLG agent can be invaluable. We can objectively analyze all the factors and pinpoint effective pricing to maximize your home's marketability and overall sale proceeds. Reach out to the Justin Landis Group today.

Tune in for weekly valuable insights and practical tips with Justin and Kristin on Atlanta’s Q99.7. This insightful discussion was brought to you by a paid partnership with Kristin from The Bert Show on Atlanta’s Q99.7.

Need to find an agent?

Fill out the contact form below to get connected with us today, or head to our Meet The Team page to learn about our agents and find the right fit for your needs.